Be a bubblegum if you must, just don’t get stuck in the hair. No, this piece is not about Centre Fresh or Boomer, it’s about brands that try to enforce too much brand exposure on its audience. Not knowing your audience is a sin, but not as big as drowning them...
Be a bubblegum if you must, j...
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I love my job! For a long time, a clever (or so I thought) combination of these words served as the password to most of the online destinations I frequented. I do love what I do. But am I good at it? Haven’t been told otherwise; yet! I am seasoned brand strategist by profession and...
I love my job! For a long tim...
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Everything with a consciousness is bound to evolve. From a microscopic organism to living breathing cities, countries, life itself is bound to just one rule - evolution. Those who embrace evolution, turn into a beautiful butterfly and those who oppose it go down to become fossil fuel. We live in a hyper connected...
Everything with a consciousne...
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